What is Good Design by Don Norman

Good design is often invisible – working so effortlessly that we rarely notice it at all. As Don Norman explains, true design success lies in simplicity, clarity, and meeting human needs without friction.

Don Norman is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things.

via TED

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